Your Business and Your Approach to Doing Business
Your organization might pride itself on having undertaking reviews of its position in the market place and strategies it should adopt to improve its products and services to weather better global recession. If your company has undertaken an internal review involving key executives how much of the review and the recommendations that stem from it have persisted once the conference room doors have closed and all participants have returned to their offices?
It might feel good to have evaluated your company's internal strengths and weaknesses, and the external threats and opportunities that present challenges in workshops and brainstorming meetings with key executives that focus on what your business goals are, and the strategies you need to develop or improve to reach those goals.
But when the workshops and brainstorming sessions are over, the conference room lights are turned off and you close the doors as the last person to leave, the question on your mind should be on sustainability of strategy translated into action. How can you make sure that strategy decisions you have taken can be translated into action, even though you have created a plan that monitors progress of decisions taken?
You need commitment from all involved to make the plan work. You need to remind them of their obligations, to keep them constantly aware of business goals, strategies and the role they play in making it work, but you need to do it quietly and unobtrusively. Here's one solution to that problem. We suggest you put it on a mousepad.
Business Strategy on a Mousepad
Mouse pads or mouse mats are ubiquitous. Wherever there's a computer user with a mouse there's probably a mousepad underneath the mouse. And all companies that use technology to support their business will ensure their key personnel have access to computers and the accessories needed to manage and distribute information.
One of those accessories will probably be a mousepad, and it becomes an ideal medium for a subtle, unobtrusive way of conveying a strategy statement to those who use it. If it fits on one page of print, it can be summarized on a mousepad.
Why file it away in a filing cabinet or stored as a word processing document, to be slowly forgotten until the next business strategy review meeting, when it can do more good in front of those executives who need to work to its message?
One could argue that a business's strategy on a mouse pad shouldn't be left on a desktop. But there are counter arguments.
Firstly, if a competitor is really serious about stealing corporate secrets they'll be using USB thumb drives and other more effective methods to acquire information from computer files than stealing mouse pads from executive's desks.
Secondly, there are projects and programs funded by public money where accountability and transparency is critical to success, notably collaborative development programs with involvement of stakeholders and beneficiaries in disbursement of international donor agency funds. Stating goals and methods and who is responsible for what, when and how on a mousepad is a low cost high profile mechanism for information dissemination to all involved in the program, whether public or private sector, aid agencies, NGOs, governments, other stakeholders and beneficiaries. Here it makes sense to make the content public.
Customizable Mouse pads Aligned To Business Strategy
We've created several business strategy mouse pad designs that will attract interest in those who use theme - SWOT, Ansoff Matrix, Boston Matrix and LFA Project Management tools. Each one focuses on a particular business strategy theme and is fully customizable to reflect your organization's particular circumstances. Each mousepad has a template which may be completed with summary statements relevant to your organization, for example actions concerning products and markets that need to align to business strategy.
The template elements of the mousepad are also customizable, including the background image, if the visual presentation of the design elements may need to be changed, for example to be consistent with house style in terms of font sizes and colors.
Mousepads With Added Value To Your Business
There are discounts for buying in bulk, so if your key executives, sales force, customer service and others need a mouse pad, customize a mousepad that we offer, buy in bulk from us and give them one with added value that will make a difference to your business.
Click on an image below to learn more about the customizable mousepad.
